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Growing a Women’s Wellness Brand’s Presence in Search & Social

The task: establishing and driving traffic to the company blog, social media profiles, and Amazon product page.

The Situation:

The client was an online women’s wellness company that needed to establish and grow its presence in search, social media, and on Amazon. With a fully-developed product ready to sell to the public, our client was having a hard time getting word out due to low traffic, little engagement, and virtually no brand awareness. Organic search results included only 3 owned results, and the company’s Amazon product page did not rank within the first two pages.

The Tactics:

┬áIn order to grow visibility, traffic, and engagement, our team used a multi-faceted content approach that included the production of weekly SEO-optimized blogs for the website, a comprehensive social media strategy including organic and paid posts, social media contests, email newsletters, and promotion of the company’s Amazon page on both the website and social media channels. Our team produced all content and creatives for the campaign.

The Results:

  • Increased our client’s organic search traffic by 23%
  • Drove 4-5x more weekly traffic to the website blog by end-of-project
  • Increased our client’s social media following by 79%
  • Achieved 6 owned results in branded search
  • Achieved a first-page ranking for the company’s Amazon product page in branded search

Blog Traffic

%

Organic Traffic Growth

%

Social Media Growth

My Role:

  • Development of content strategy
  • Leading a small team of creators responsible for social media posts, website blogs, and email newsletter, from planning to execution
  • Completing final edits on all content prior to client delivery
  • Setting up and managing social media advertisements
  • Monthly progress reporting
  • Client communications (point of contact)