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Urologist in California Seeking a Book Deal

The task: establishing and gowing their social media presence and website through ads and organic content.

The Situation:

The client was a well-known urologist based in California working on getting a book deal. My team was tasked with establishing and growing their social media presence and website traffic to aid in this endeavor. A practicing urologist, the client also hired us to run a Google Ads campaign to bring new potential clients to the practice.

The Tactics:

Though well-known in the media and their local community, our client had no personal website or active social media presence. Our team built both of these from ground zero, using a combination of organic content and paid ads to enhance growth and engagement.

Our team developed and executed a comprehensive content strategy that included social media posts, SEO-optimized blogs, video content, and promotion of media appearances. We also assisted with the book proposal, research, ghostwriting, and promotion.

The Results:

  • Increased our client’s social media following by 3x
  • Achieved ranking for 80 keywords in organic search
  • Improved efficiency and decreased total ad spend, resulting in 75-90 click-throughs/new prospects each month
  • Most importantly: our client got their book deal!

Social Following

Organic Keywords

Monthly Prospects

My Role:

I was the project lead for this client, beginning with the proposal and project design. My responsibilities included:

  • Crafting the overarching social and website content strategy
  • Creating and managing the editorial calendar
  • Leading a small team of creators responsible for content ideation, creation, and execution
  • Overseeing all content production for website and social media channels, including final edits
  • Updating and optimizing social media profiles
  • Directing the design of the client’s new website
  • Overseeing website build
  • Ghostwriting and research for the book and book proposal
  • Monthly progress reporting
  • Client communications (point of contact)